![]() The development of Burbn led to creation of Instagram. They decided to focus on one specific feature, photo-sharing. However, recalling their studies in Mayfield Fellows Program, Krieger and Systrom identified that Burbn contained too many features and the users did not want a complicated product. While in San Francisco, Systrom and Mike Krieger built Burbn, an HTML 5 check-in service, into a product that allowed users to do many things: check into locations, make plans (future check-ins), earn points for hanging out with friends, post pictures, and much more. Within 2 weeks of quitting his job, he received US$500,000 seed funding round from both Baseline Ventures and Andreessen Horowitz. Īfter the first meeting, he decided to quit his job in order to explore whether or not Burbn could become a company. Subsequently, Systrom developed the X-Pro II filter that is still in use on Instagram today. The solution to the problem was to use filters, effectively hiding the qualitative inferiority of the photographs. He came up with the idea while on a vacation in Mexico when his girlfriend was unwilling to post her photos because they did not look good enough when taken by the iPhone 4 camera. He made the prototype of what later became Burbn and pitched it to Baseline Ventures and Andreessen Horowitz at a party. He spent two years at Google as a product marketer Systrom left Google out of frustration of not being moved into the Associate Product Manager program. Career Google Īfter graduating Stanford, he joined Google working on Gmail, Google Calendar, Docs, Spreadsheets and other products. The fellowship led to his internship at Odeo, the company that eventually became Twitter. He got his first taste of the startup world when he was chosen as one of twelve students to participate in the Mayfield Fellows Program at Stanford University. He turned down a recruitment offer from Mark Zuckerberg and instead spent the winter term of his third year in Florence, where he studied photography. At Stanford, he was a member of the Sigma Nu fraternity. Systrom attended Stanford University and graduated in 2006 with a bachelor's degree in management science and engineering. He worked at Boston Beat, a vinyl record music store in Boston, while he was in high school. His interest grew from playing Doom 2 and creating his own levels as a child. Systrom attended Middlesex School in Concord, Massachusetts, where he was introduced to computer programming. He is the son of Diane, a marketing executive at Zipcar, who also worked at Monster and Swapit during the first dotcom bubble, and Douglas Systrom, Vice President in Human Resources at TJX Companies. Systrom was born in 1983 in Holliston, Massachusetts. Instagram today has over one billion users and contributes over $20 billion to Meta Platforms's annual revenue. Meta Platforms (then Facebook, Inc.) bought Instagram for $1 billion in 2012, a large sum at that time for a company that had 13 employees. ![]() He resigned as the CEO of Instagram on September 24, 2018. Under Systrom as CEO, Instagram became a fast growing app, with 800 million monthly users as of September 2017. Systrom was included on the list of America's Richest Entrepreneurs Under 40 2016. He co-founded Instagram, the world's largest photo sharing website, along with Mike Krieger. ![]() Kevin Systrom (born December 30, 1983) is an American computer programmer and entrepreneur.
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